Press Releases
Applied Systems names Ian Hoffman chief marketing officer
University Park, Ill. – November 3, 2011 – Insurance software company Applied Systems today announced that Ian Hoffman has joined the company's executive team in the new role of chief marketing officer.
Hoffman will be responsible for the direction of all branding, marketing and communications strategy at Applied Systems, the North American market leader in insurance agency and broker management software. He reports to Chief Executive Officer Reid French.
"Ian brings tremendous leadership and strategic marketing expertise to our executive team," said French. "His depth of knowledge in the software business and track record in successfully leading results-oriented marketing organizations will add tremendous value to Applied Systems as we continue to identify new opportunities to expand our markets, build our brand and create greater value for our customers."
"Applied Systems is a proven and trusted partner in the insurance industry with a proud history of service excellence and product innovation," said Hoffman. "I look forward to working with the Applied Systems team, building on these core strengths to realize our market opportunities and differentiate our brand in a manner that provides the greatest value to our business and our customers."
Hoffman is the former senior vice president of Marketing at Intergraph Corporation, a global software company at the forefront of geospatial and computer-aided design software. Intergraph employs 4,000 people in more than 50 countries. Hoffman was responsible for Intergraph's global marketing strategy and reorganizing the company's global marketing operations.
His software background includes executive responsibilities as vice president of Global Marketing for Solution 6 Holdings, Australia's largest software company; and vice president of marketing at Novient, a major provider of software for professional services automation. Hoffman holds a bachelor's degree from Florida State University.
Applied Systems, Inc. develops, sells and supports insurance agency and broker management systems and provides services for accounting, customer, policy, claims management and all related agent and broker functions. More than 130,000 users in 11,000 agencies of every size and complexity level use Applied Systems solutions built around TAM®, Epic™ and Vision® and DORIS™ insurance agency software. In addition, Applied Systems is recognized as a pioneer in advancing carrier communication with agents and brokers. The company continues its longstanding work to promote download and real-time technology. Applied Systems is the parent company of Artizan Internet Services, creator of CSR24®, CertTrax®, WebEngine 2.0®, and InsWorld®. www.appliedsystems.com, www.artizan.com