Press Releases
Applied Systems to co-sponsor insurance industry-first virtual summit on insurance sales and technology
Attendance is free and online
University Park, Illinois – June 29, 2011 - Nine sales, marketing and technology experts will speak to insurance agents, brokers and carriers during the first free online summit that showcases the most effective strategies and techniques to market insurance business and sustain sales increases.
The "Sales Marketing & Technology Online Summit" takes place Thursday, June 30, from 9 a.m. to 5 p.m. Central Standard Time. Registrants can participate in the live event and access the recording afterward. The summit’s Platinum sponsors are Rough Notes Magazine and insurance agency automation software company Applied Systems, Inc
Additional sponsors are Artizan Internet Services, EMC Insurance Companies, Allied Insurance, ACORD, The Hartford and the Cincinnati Insurance Companies.
The summit features sessions on:
- The roles of social media and online networking in growing business
- How to use new ways of tracking and measuring marketing return on investment
- Play-by-play cross-selling and retention campaigns
- The five key ways to stand out in a crowded insurance marketplace and deliver a unique value proposition
- Attracting more high-quality leads without chasing them down
- How to sell value and overcome price objections
- The fundamentals of an online presence – how to build a virtual image with more than just a Web site
- The secret to finding potential customers
- How top agents and brokers are using videos to grow their books of business
"This is a powerhouse lineup that will deliver truly valuable how-to information," said Jim White, executive vice president of sales at Applied Systems. "From the comfort of their own computers, agents and brokers can take in the knowledge and expertise of these speakers. Information like this will take insurance-selling businesses to the next level, especially as we all grapple with the effects of the soft market over the past few years."
"Rough Notes magazine is proud to be a part of this industry-first Sales, Marketing & Technology Online Summit," said Rough Notes publisher Walt Gdowski. "We are excited, and we feel this will be a great opportunity for agency principals, owners, producers and office managers to attend the free conference and gain knowledge from the many great industry speakers without leaving their office."
The lineup of speakers includes Scott Addis, president and CEO of the Addis Group and Addis Intellectual Capital; Jeff Bair, executive director of IA operations and strategic marketing for Foremost Insurance Group; Brian Bartosh, president of Top O’Michigan Insurance and chair of ASCnet (Applied Systems Client Network); Scott Cantrell, senior consultant at Cross-Sell Solutions; Nelson Griswold, president of Bottom Line Solutions; John Love, president and executive director of TechAssure Association; Rob Liano, author and founder of Integrity First Consulting Group, Inc.; Mark Rollins, co-chair and CEO of Rollins Insurance and Risk Management Solutions; and Roger Sitkins, founder and chair of Sitkins International.
###
Applied Systems Inc. develops, sells and supports insurance agency and broker management systems and provides services for accounting, customer, policy, claims management, and all related agent and broker functions. More than 130,000 users in 11,000 agencies of every size and complexity level use Applied Systems solutions built around insurance agency software – TAM®, Epic™, Vision®, and DORIS™. In addition, Applied Systems is recognized as a pioneer in advancing agent-carrier communication, continuing its longstanding work to promote download and real-time technology. www.appliedsystems.com